I was just about to chime in with an agreement (a year later!), specifically when it comes to GSO. We discount our shipping, and are not bound to the tiers that apply to # of bottles/weight to a certain zone, but a hurdle I face is, GSO is available only in some areas of AZ, NV and NM. I don’t offer it in those states at all (even though it is cheaper and faster transit time) simply because it is too hard for our online shoppers and our Tasting Room staff to check on their own zip code to see if they qualify for this service. If I was to offer it, I would be manually checking GSO orders that come over for the metro areas of AZ to see if the order truly qualifies, and then would need to reach out to the customer to let them know if it doesn’t. And then eat the difference in cost of overnighting UPS or FedEx (substantial - we discount Ground shipping, not overnight!) since that is the timeline they were promised, or see if they are ok with a longer transit time. A lot of back and forth, basically. Asking our TR staff to go through all of this on a busy Saturday afternoon is a no - they have enough to keep straight as it is when it comes to shipping!
So, this is an example of how it would offer a better option to our customers in a much easier way. This has nothing to do with the cost of shipping, but whether or not the GSO option would show to the customer only if they are within a qualifying zone for it. (i.e. “show if rate is zero” is unchecked and it won’t show.)
Thank you, Erica for bringing this up… going to go look for it in “Ideas” now so I can vote on it