Google UA Number on e-mails

Contacts Email
1

Is there a way to incorporate our Google UA number into our e-mails? Another company I work for utilizes an e-mail service where I can embed the UA number into the back end of each e-mail to then add that referral tracking data to my Google Analytics dashboard. Would love to be able to do the same here if possible.

2

You can use variables that Google would recognize to emails where you can edit the link in Vin65. It doesn’t really have to have the UA number necessarily. For example append: ?utm_campaign=SummerEndSale&utm_medium=email&utm_source=prevBuyer and then this will show up under acquisition/campaigns in Analytics.

3

Tsartoris, can you please tell me where I should edit this link?

I would also like to track sales by emails in GA and at the moment GA is throwing sales from emails into direct.

4

The easiest way to generate these sort of links is to use the Google Analytics Campaign URL Builder.

5

Thanks Ryan,

This is what the Google Analytics Campaign URL Builderhttps://ga-dev-tools.appspot.com/campaign-url-builder/ generated,

http://www.scotchmans.com.au/?utm_source=newsletter&utm_campaign=Test%20email&utm_medium=email

Now where in the source code do I need to place this?

Thanks,

Paula Funston
Online & CRM Manager
190 Scotchmans Road, Drysdale
PO Box 124, Drysdale, Victoria 3222
p 03 5251 3176
f 03 5253 1743
www.scotchmans.com.auhttp://www.scotchmans.com.au/
[Description: Scotchmans Hill Fine Wine Dist compressd]

6

Use these links in your email. When people click them, it takes them to your website, but that gibberish at the end is picked up by the google analytics code in your website. That way you can track the source of the links.

The information you embed in the links will appear in the campaigns section of your Google Analytics dashboard.

1 Like
7

For each email campaign you do, you’ll want to either use the campaign builder tool, or come up with a strategy to make your own links that differ each time. Only the ‘utm_source’ and ‘utm_campaign’ would differ generally, although maybe that tool is adding more than what I personally use.

Example. You have a “Thanks for joining our club!” email. It has a reminder that they get 10% off every day in addition to many other great benefits. Below that reminder is a “SHOP NOW” button. On that button, you can put tracking such that whenever someone clicks it, Google Analytics adds one visit to the campaign “ClubWelcome” (for example), and if they buy something it adds sales figures to that campaign also. Then you can see how much money or how many visits that link in the welcome email generated.