Thank you all for joining me on today’s webinar on Promotions. I have attached my talking points for the presentation down below. For any questions, comments or feedback, please feel free to post it on this thread and I will be happy to address them.
Would you terribly mind maybe on Wednesday announcing these, and again Thursday morning? It’s hard enough getting free on a Thursday afternoon as it is, but I know that knowing it’s coming would help me… especially if I saw an important (to me) topic on the bill.
I enjoyed reading through the presentation slides. One thing I’m wondering if whether you’ve tested the “Up to 30% off” vs. something like “25 - 30% off”. To me, the latter is more appealling.
i read them as:
“I’m getting at most, 30% off”.
Vs.
“I’m going to get at LEAST 25% off”
The advantage is if you make your “up to” in really small font and make the 50% huge, you show a 50% sale at a glance. Highlighting only your biggest savings.
If you had put a range like 25-50%, you would highlight your biggest savings but also your smallest. At a glance, it might be perceived as a 25% sale.