Virtual Wine Tasting

Is anyone offering Virtual Wine Tastings? If so what social media platform or software are you offering this on? What was the response from customers who took part in your virtual tasting?

Hey Kristin,

There have been so many amazing virtual tasting efforts this last week. Even if not widely attended, we’re finding that it’s lifting so many folks’ spirts, including our own.

So generally, the best platforms to use are the ones your customers are on. If you have a ton of Facebook followers, use Facebook Live. If you have a big presence on Instagram, use that. A lot of people are setting up using Zoom which is great for doing private tastings, but can also integrate into Facebook Live.

The biggest advice I can offer is just to do it. Don’t worry about it being perfect or having excellent audio or the right lighting, or a script. The earnest, uncontrived approach makes it so compelling.

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