Hello WineDirect Community!
I came across an article that I wanted to share with the WineDirect Community about a great way to encourage customers to submit Google Reviews about your winery. The article talks about how to create a link directly to your Google Review page: https://superb.digital/search-engine-optimisation/how-to-ask-your-clients-for-google-reviews/
A great way to implement this, in conjunction with WineDirect, is through our POS Order Confirmation Email. In the Admin Panel, under Settings > POS Profile, there is a field for Order Confirmation Email. This is commonly set to use the Default Order Confirmation Email, but you can select a different email document to go out. You can create a new Order Confirmation Email specifically for POS which contains a call-to-action button that links to your Google Reviews. This email will be triggered after a purchase/tasting at the winery, so the timing should work well and make it easy for your customers to submit a review.
Here are the steps to create direct links to Google Reviews:
1. Search for your company by name in Google.
Top Tip: If you’ve got a generic business name you may be hard to find. Add either part or all of your address to your search query and you’ll stand a better chance of showing the knowledge graph for your business.
Search for company name on Google
2. Click on the button “Write a review”.
Click on write Google review
3. You’ll see a Google review box has popped up, copy the URL out of the address bar.
Copy the URL from your address bar
This will give you a URL similar to https://www.google.co.uk/#q=superb+digital&lrd=0x48718c32cd8ff36d:0x9a6103cc070a8c6e3
4. Shorten your Google review URL.
A nice touch I’ve seen a few people do is to shorten the URL so it’s a bit more user-friendly. Browse to your favourite URL shortening service. Here I’ve used Google’s own URL shortener, however, this service is being discontinued, so I’d recommend using https://bitly.com/.
Copy and paste your long URL into the text box and click “shorten URL”. This will give you a URL such as https://goo.gl/krPtpk .
Google URL shortener
You now have a nice short URL you can send to clients that will send them directly to leave a review for your Google My Business page.
5. Send to your clients and start getting Google reviews.
Copy this URL and add it into your Email Documents.
Hope this was helpful for you and please feel free to post any questions, feedback or general comments about this suggestion