I’m looking to do a “club rejoin” promotion next month- I’ll be sending out an email blast to all wine club members who cancelled during a given time period to try to encourage them to rejoin. We’ll be offering a 50% discount on their first shipment if they rejoin the wine club.
Does anyone have any experience with building a promotion like this? The way I see it is there’s two options, but there may be something I’m not seeing or considering. Either:
A) Create a welcome package that the member would have the option of purchasing when they rejoin the wine club. But we have 5 different levels of wine club- could I customize a welcome package for each separate level?
B) Create a coupon code for 50% off a single purchase, with a minimum amount of bottles purchased. But without having an upper limit I run the risk of a guest purchasing a whole case or more at a large discount.
After typing things out, option A seems like it makes the most sense, as long as I can have separate welcome packages, but I look forward to input from others.
Thanks in advance!